What is really in your shampoo? Here's looking at Pantene Pro V...
Blog post posted by Natural Skincare Authority on January 21, 2010 at 11:30pm
So how serious is this issue of chemicals in skincare, cosmetics and body care products? Do Vitamins, proteins and minerals in shampoo really improve the condition of your hair? If most of the ingredients in shampoo are not necessary to clean hair, why are they there??
This is such a fascinating and serious issue. And one that NSA are continually investigating to uncover the truth about skincare.
In our recent research, we found an expose at salon.com, involving shampoo, namely Pantene Pro V. This is a fascinating article which provides an insight into the pyschology of marketing and selling products to consumers, as well as some information about the toxicity of commonly used shampoo chemicals.
Bill Bunn, the author of the article, "What's really in your shampoo" writes that each year, the world spends $230 billion on beauty products, $40 billion going to shampoo purchases. Shampoo has become a massive industry, and like most other products on the market, whether it be mowers or butter, the marketer's job is to make you want their product the most! To do this, the brand must convince you that it adds some value to your life that you simply cannot get anywhere else.
So, selling you shampoo is as much about pyschology as it is about a product that cleans your hair. Or perhaps the pyschology aspect is actually what making shampoo is really mostly about?
Ask yourself, what do you consider in your purchase of shampoo? What do you notice about shampoo when you are using it? Do you notice whether it lathers? Whether is smells yummy? Whether is leaves your hair feeling silky and soft? Consumers have been taught, by expert marketing, to place high importance on these aspects.
But do these aspects add any value to the cleanliness of your hair? And most importantly, how hazardous to your health, and the health of the environment, are the chemicals that are being used to achieve these goals?
Bill Bunn's article is so interesting and comprehensive, we are going to spend the next few days working through these different aspects and learning more than you ever wanted to know about the reality of shampoo...
Stay tuned til tomorrow for the unfolding of this story.
Yours in Natural Skincare,
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